These are called Kucheetos, by the way. They’re supposed to be shaped like the back-mouth of a Mawile (Jap name: Ku-chee-toh) and the advertisement mascot is a radical Mawile with so much ‘tude that he wears Black Glasses on his eyes and on his back-mouth, making it look as if the latter had eyes too. It’s ridiculous – and doesn’t boost its Dark attacks any more than if it had only one pair.

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